1. Digital Marketing Strategy: - Develop and implement a comprehensive digital marketing strategy based on economic indicators, market trends, and competition analysis. - Identify target audiences, current and future needs, and devise campaigns to engage, inform, and motivate.
2. Campaign Planning and Execution: - Plan and execute web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. - Create and maintain a strong social media presence. - Run effective ads on Facebook and Google to maximize reach and engagement.
3. Performance Measurement and Optimization: - Measure and report the performance of all digital marketing campaigns against goals (ROI and KPIs). - Identify trends and insights, optimizing spend and performance based on data-driven insights. - Conduct experiments and conversion tests to enhance campaign effectiveness.
4. Creative Growth Strategies: - Brainstorm and implement new and creative growth strategies through digital marketing. - Stay updated on industry trends and incorporate innovative ideas into campaigns.
5. Collaboration and User Experience: - Collaborate with internal teams to create landing pages and optimize user experience. - Identify critical conversion points and drop-off points, optimizing user funnels.

Qualifications/Skills:
1. Highly creative with a proven track record of engaging digital campaigns.
2. Strong client relationship management skills.
3. Effective coaching and team involvement.
4. Proficient in marketing research, statistical analysis, and budget development.
5. Familiarity with financial planning and strategy.

Education, Experience, and Licensing Requirements:
● Proven working experience in digital marketing, particularly within the industry.
● Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns. ● Experience in optimizing landing pages and user funnels.
● Knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Facebook Business, Google My Business etc.).
● Working knowledge of ad serving tools.
● Experience in setting up and optimizing PPC campaigns on major search engines.
● Working knowledge of HTML, CSS, and JavaScript development and constraints.

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