Responsibilities:

Develop and execute digital advertising campaigns across various platforms (Google Ads, social media ads, display networks, etc.).
Optimize campaigns based on performance metrics such as CTR, CPC, and conversion rates.
Implement lead generation strategies to attract potential customers and convert them into qualified leads.
Utilize tools like landing pages, forms, and email campaigns to capture leads and nurture them through the sales funnel.
Manage our social media profiles and presence, including Facebook, Twitter, LinkedIn, and Instagram.
Create engaging content, interact with followers, and build a strong community around our brand.
Develop and maintain our digital brand identity across all online platforms.
Ensure consistency in messaging, visuals, and tone of voice to strengthen brand recognition and loyalty.
Collaborate with designers and content creators to produce high-quality digital assets aligned with brand guidelines.
Utilize analytics tools (e.g., Google Analytics, social media analytics) to track and measure the performance of digital marketing efforts.

Requirements:

Minimum of 2 years of experience in digital marketing, preferably in the EdTech or technology sector.
Proven track record of managing successful digital advertising campaigns and achieving measurable results.
Strong understanding of lead generation tactics and strategies.
Proficiency in social media management and content creation.
Familiarity with SEO, SEM, email marketing, and other digital marketing channels.
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Creative mindset with a keen eye for detail and design.
Bachelor’s degree in Marketing, Digital Technologies, Communications, or a related field.